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    About

    Editorial identity for the lead body for film funding in Switzerland
    Published:
The film section of the Swiss Federal Office of Culture is the lead body for film funding in Switzerland. It supports the development, production and distribution of films, and publishes industry research and statistics.

The visual identity was developed with the aim to foster an open communication and to make the often complex information accessible. To avoid any bias towards a specific film aesthetic it does not reference any film aesthetic. An information design led approach underlines the film section’s function as a funding body and clearly differentiate it from other film related organisations such as cinemas or production companies.

Images are only used as content and context specific to avoid preferential treatment of films. They add an emotional level and show the ‘result of the funding’. Thereby aiming to connect the abstract concept of funding with the experience of watching films, thus underlining the relevance of the funding program.


As Switzerland is a multilingual country with four national languages all communication is published at least in the two most widespread (French and German).
Periodicals
Leporello printed as a multiple printed panel with an interchanged sequence of images
Trilingual invitation cards inspired by the idea of ‘coming together’
An essential part of the work is to define information hierarchies, to develop meaningful information graphics and to give overall editorial guidance. 
Development and specification of editorial standards
As a response to a growing demand of delivering information on a more steady base a different publishing strategy was proposed with the main focus on digital media.

Central to the concept is the idea of a publication as a collection of content. Where continuously new content may be added, changed, expanded or removed. Thereby the platform becomes richer in content over the time.