Bravo Deodorant - Naming, Product, Packaging design and Branding

The challenge was to create strong and masculine appeal balanced with the strength and protection that are at the core of the brand’s positioning, targeted at the athletes and people into sports.

We went to work on creating a balance of form of product design and color with tones that pop, yet are sophisticated. Central to the identity is a logo and red dot that really works consistently alongside the product design and communication. The logo’s strong, modern typeface provides increased legibility and recognition while its white color pops in contrast to the blue product package structure.

Design Director and Designer: Rehan Saiyed
Client: Naked Spirit, Auckland, New Zealand