For many, finances are a stressful, touchy subject. Our organization strives to make finances as comfortable and simple as possible, & we needed a brand to reflect that. In 2015, I sought out to achieve this & led our rebranding. We traded in our cold, rigid design for a friendlier look. We softened edges without appearing cartoony or unprofessional. We dropped the dark grays & desaturated gradients for simple, uplifting, vibrant hues. At Good Fund, we are friendly, approachable people. Our new brand reflects who we are & how we help our amazing clients achieve their financial goals.