Course Project: Dollar Store Item Re-Brand (Logo + Packaging) 

Most consumers love to collect items, especially toys. The idea was to create a more captivating branding for a simple bubble-making toy sold at the dollar store. 

The final result is a total of six collectible bubble mermaids, one in each toy package. The characters and theme can be a stand-alone product or as merchandise from pre-existing media (an animated series). Collectible characters can lead to increased sales as the consumer will have an incentive to buy more of the product to complete the set.