We thought that to induce fear through justPrint would not be as impactful. Thus for this horror movies segment on MoviesNow we tried to bring these print ads to life. All the print ads had QR codeswhich, when scanned, would bring the character out of the print ad into thereal life.
For example: When the Seed of Chucky ad is scanned, the consumer could point itat a door and it would appear as if Chucky is breaking their own door.(Augmented Reality)
Similarly, for 'The Exorcist' when scanned the ghost would puke on the phonescreen and for 'The Omen' when scanned and placed on your skin the tattoo '666'would appear.
These are all famous scenes from these movies and the consumer gets toexperience them.
For example: When the Seed of Chucky ad is scanned, the consumer could point itat a door and it would appear as if Chucky is breaking their own door.(Augmented Reality)
Similarly, for 'The Exorcist' when scanned the ghost would puke on the phonescreen and for 'The Omen' when scanned and placed on your skin the tattoo '666'would appear.
These are all famous scenes from these movies and the consumer gets toexperience them.
AD: Sudarshan Waghmare
CW: Raj Patil
CD: Russell Barrett
Agency : BBH India
