'Adidas Odds'

Cannes Lions 2017

Silver - Design

Silver - Direct

Bronze - Health and Wellness

Shortlist - Titanium

Shortlist - Promo and Activation

Shortlist - Film

Shortlist - Health and Wellness

Shortlist - Promo and activation

D&ad 2017

Wood Pencil - Direct

Wood Pencil - Writing for advertising

One Show 2017

Merit - Public Relations: Integrated Campaign

Merit - Cross-Platform: Integrated Branding

Merit - Direct Marketing: Digital / Social media & Viral Marketing

Spikes Asia 2017

Grand Prix - Integrated

Gold - Direct: Launch / Relaunch

Silver - Healthcare: Fundraising & Advocacy

Bronze - Print & Outdoor Craft

Bronze - Promo & Activation: Launch / Relaunch

Shortlist - Design: Other Packaging

Shortlist - Design: Consumer products

Adfest 2017

Integrated Lotus

Gold - Film Craft Lotus

Gold - Promo Lotus: Best new product launch/Re-launch

Bronze - Film Lotus: Fashion, Sport & Accessories

Bronze - Promo Lotus: Best Integrated promo campaign

Shortlist - Film Craft Lotus

Shortlist - Promo Lotus: Best use of film & radio

To run against all odds to prove that nothing is odd.

An even pair of two lefts or two rights for those who run against the odds.

There are 2 sides to every para-athletes' journey. One that pulls him back. The other that pushes him forward. ‘Odds’ by adidas is a special edition pair of shoes created as an ode to their journey. It is a unique pair of the same- 2 lefts or 2 rights put together for these inspirational athletes who run against the odds.