Biljakten is a digital solution for If P&C Insurance that will appear on Finn.no, which is a Norwegian classified advertisements website with sections devoted to jobs, housing, cars, for sale, travel and services. Biljakten (translated "the car chase") is a help guide for people interested in buying used cars.
The content and design is the result of the collaboration between fellow coworkers Torgil Jensen (copy writer), Morten Hauge (digital designer) and Ronny Larsen (marketer).
I contributed with digital car illustrations and was later asked to make an icon based on their solution. As well as making their internal landingpage and internal release.
The main graphic element of the digital solution is my inspiration for the creation of the app icon.
The graphic element is interactive, which means that the users can use their fingers or arrow keys (depending on device) to go either left or right – through their chosen car ads that they have saved upon their search.
The dynamic symbol has a unique set of movement. The visual aspect is simple, but with a twist. The gradient effect gives the icon a modern touch.