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About

Packaging redesign for TODAY instant coffee, a in-fi coffe product, which taste like a real coffee but made in a few seconds. Rediseño de packag… Read More
Packaging redesign for TODAY instant coffee, a in-fi coffe product, which taste like a real coffee but made in a few seconds. Rediseño de packagign para TODAY café instantáneo. Un café hecho con un nueva tecnología que le permite conservar el sabor real del café, pero preparado de manera instantánea. Read Less
Published:
TODAY Instant Coffee
With this project, we have tried to differ from other similar products, as most of the design use similar elements on their design and can be confused.

We gave dinamisn and a casual feeling to the pack in order to atract young people, or people that like to live life and be in motion the hole time (that's why they consume coffe).

In order not to lose the traditional feeling tipical of coffe product, we include the stamp and ribbot for text and logo. Color and composition give us a reliable sensation.

We also use differente colors to make the distintion between one product and the others, but always browish tones.