25th INDEPENDENCE DAY
special on-air branding

in 2016 Ukraine celebrated its 25th anniversary of independence.
these tv bumpers demonstrate patriotic feelings in a special, 
sometimes even surreal way.

credits:
art direction: OKSANA KARPOVA
editing & color grading: VIOLETTA SMOLYANKINA
camera: ALEXANDR YAROVOY, ROMAN BELE




the following ukrainian symbols were chosen: 
chernozem - the fruitful black soil, which Ukraine is rich in; sonyakh - sunflower, that serves as 
the symbol of the sun; ukraine - legendary bicycle with the same name; 
yellow and blue are the colours of the national flag.


the logo shows the unity and territorial integrity of Ukraine. 
the main message is: 25. it's just the beginning.
 

all rights reserved by television company tet pjsc 
© august 2016