This project tackles the issue of household food waste amongst students through an effective campaign. 

This campaign approaches students in a colourful and playful way which encourages them to buy loose fruit and veg in order to not buy in bulk. 

There is an issue with food waste in the UK, the mass accumulation of this waste affects the environment on an extremely large scale. Young people buy the most food according to several studies so to tackle this audience was the most appropriate.