After a couple of successful label designs, with "7 Μποφόρ" (7 Beaufort) label created in September, 2014 and "All Day" label created in February, 2015 for Cyclades Microbrewery at Tinos island, a small island brewery on Tinos Island in the Cyclades, producing craft beer under the brand name "NISSOS beer", asked me again to continue the design collaboration, into a new product. In this instance, the design would be purely graphical and minimalistic like the previous one.
 
THE BRIEF
The outline of the brief was a simple idea to create a new beer label, for a cloudy full alcohol beer; with the name "Θολή" to represent the nature of the beer, which is the white beer with a foggy feel. The brewery is set in the Cyclades region of the Aegean sea, in Greece, and so there was a defined emphasis to include the sea, certain colour themes for the country of Greece, and a simplicity.
 
Specific requirements for the project were; represent the name
"Θολή

THE CONCEPT
"Θολή", which translates as murky, foggy, unclear
 
DETAILS

Client: Cyclades Microbrewery at Tinos island
 
Beer Label (Illustrator CC)
File size: 6Mbs
Layers: 7
Dimensions: 593.97x341.98px/510x245.67px (artwork)
Hours: 57hr
The label will be printed on clear plastic, and so allows for the elements to float as they do. Due to the mechanism and layout of previous productions, the label architecture had to remain consistent with the development of previous label designs, regarding the template.
This is the final label grid. I find it better, as a design practice to have complimentary elements in the design, so I try to make sure all elements fit on symmetrical and reflective grid patterns to enhance the feel.
The grey background is to show the white label. This will be transparent on the bottle, as in the mock-up.
The development process took a little process time, to explore some of the possibilities with the word Θολή
This is a mock-up of all three beer labels achieved for Nissos so far; Seven Beaufort, All-Day and the New "Θολή"