Hitachi Smart Industry video script: Unlike many of its competitors in the tech industry, Hitachi isn't afraid to try new things beyond simple (and boring) product feature videos. You know: "Opening problem statement. Introduction to the solution. Features one, two and three. Closing statement. Call to action." Slap on visuals that display what the voiceover is saying and call it a day.

With the opening line "You're a Maker", I wanted to immediately engage the viewer, not by commiserating with their problems, but by reaffirming their creative identity. The rest of the video follows by inviting the viewer into a select brother- and sister-hood of Makers, and promises a bold future, created by the viewers themselves. I appreciated the chance to break the mold a bit and play, and so did Hitachi.