— Cheerly is an American group of e-commerce and offline stores for talented and creative people who love to create different kinds of awesome art. The place is a paradise for any artist where you can buy paint and hand craft materials: brushes, canvas, japanese marker, dye, frame, doodle notebook, calligraphy templates, pencil accessories and other traditionalpainting supplies. The logo uses elegant feminine lettering with a fun, shiny and saturated rainbow like palette, that contains color transitions of: golden yellow, precious blue, candy ruby, cool cyan, teal, cute fuchsia and stunning magenta. The combinations of memorable,cheerful and rich color palettes draw attention and inspire genuine positive ideas, feelings, a rush of inspiration shooing away negative emotions. The swirl animation is a nice detail that demonstrates the drawing process and is ideal for that kind of brands.