Emirates Development Bank SME (Small and medium-sized enterprises) explainer video.
Post Production Director: Emad El Tawil
The Task: When the Emirates Development Bank approached us with this project; we saw the dream before we saw the potential. The potential came naturally. True to its name, the Emirates Development Bank wanted to invest in rising Small and Medium Enterprises (SMEs) and emerging Emirati Entrepreneurs by helping them do what they do best; start their business. With a lot of obstacles facing even the most promising talent, the Emirates Development Bank was offering diverse, flexible financial solutions to diversify their funding and improve their capital; making its financial expertise as an institution available to individuals as a trusted partner and consultant. To get their message across, we thought it best to cut to the core of the offering; by telling youth what we can do for them in a clear, creative and relatable way. Our production team at Viola Communications did a great job breathing life into this infographic. With a keen eye for detail and heartwarming authenticity; the animated short received converted with wide public appeal and created positive exposure for the programme.
