During 2016, Ingenes, the leading fertility institute in Latin America believed was nearing a local maxima in the patient prospecting arena in Mexico and looking to expand their business to different cities in the country looked for ways to create that growth slope through digital.
At NFNTO we focused on creating a website aimed to solve their patients's needs, their questions regarding infertility, and most importantly: the moments of truth in which they find themselves in the arduous process of looking to conceive.
We created a mobile-first site that focuses on the patient's navigational patterns and guides her step by step all the way from understanding the most common causes for infertility, the complexities of the diverse fertility treatments and even helps schedule their appointment online from the confort of their living room.
Visit the website at www.ingenes.com
