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    Clue Connect is a simple and secure way for you to give information about your menstrual cycle to partners, friends and family – making it easier… Read More
    Clue Connect is a simple and secure way for you to give information about your menstrual cycle to partners, friends and family – making it easier to connect with the important people in your life and open up the conversation about periods, fertility and health. Read Less
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About


CLUE
Clue is the leading period, fertility and health tracking app. It lets people monitor their menstrual cycle, receive reminders about their period, PMS, & ovulation and track symptoms. Clue is based on science. It empowers users to take control and understand their health through reliable information and a unique experience.


THE PROJECT
Clue Connect is a simple and secure way for users to give information about their menstrual cycle to partners, friends and family – making it easier to connect with the important people in your life and open up the conversation about periods, fertility and health. Cycle sharing was the most requested feature since Clue launched in 2013.




Initial Research 


COMPETITIVE REVIEW 
Partner sharing was a feature already offered by our some of our competition. They usually offered a 'boyfriend mode', a single purpose screen to view a partner's cycle. 


QUANTITATIVE RESEARCH
Our competitors conducted several public polls on social media. According to them, the majority of people were only interested in sharing their cycle with their partner. Due to this, the scope of our project was initially set to build a partner sharing feature. 


QUALITATIVE RESEARCH
I started out by creating an email list of interested users by filtering the support database for everyone who previously messaged support about this feature. I also used the company's social media accounts to spread the word.

Having access to a list of around 90 interested users allowed us to filter leads using a screener, ensuring I would schedule user interviews with a diverse set of users. Staying in touch with users who requested this feature made the community feel engaged. It also allowed me to later conduct further quantitative research through surveys. 


ANALYSIS
After around ten user interviews it became clear that users were actually quite interested in sharing their cycle with more people than just partners. People expressed diverse needs, ranging from teenage daughters wanting to share their cycle with their mother to people asking to share their cycle with close friends. 

One example stood out to me specifically, a 12 year old girl. She and her friends were all using Clue to track their menstrual cycles and already did a regular sit-down where they would share their experiences of what was going on with their bodies.

This made me question our initial plan of creating a partner sharing feature. I decided to send out a more detailed survey where people could choose from a variety of sharing options they would be interested in. The results showed, that when asked in a more detailed manner, a majority of people were in fact interested in sharing their cycle with people other than their partner. 

Because of this we decided to instead scope the project to a more general version of cycle sharing. This also presented a powerful growth opportunity for the company: we could use cycle sharing as a way to access a network effect.



UI Development

We started off by sketching a couple of different UI approaches.
We went on to create a couple of higher fidelity prototypes, to explore how different layouts would appear in real life. 
USABILITY CONCERNS
We quickly realized that the our first idea, based on Clue's circular display of the cycle was inadequate for cycle sharing.

The horizontally scrolling version (depicted above on the right) did a better job of conveying both the current state of everyone's cycle, as well as making it as easy to plan ahead, by laying out people's cycle in relation to the date.

Our concern, however, was that people wouldn't realize that they could scroll along the timeline horizontally. We hence decided to user test this aspect of the design.


PROTOTYPING IN XCODE
Since our prototyping tool at the time (Marvel) did not allow us to prototype the horizontally scrolling timeline, Julia, the developer on our team created a native prototype. 


USER TESTING
With that prototype we conducted user interviews with around five men and five women. They all immediately figured out the horizontally scrolling timeline and found the interface informative and clear. The men we interviewed said they would be interested in seeing their partner's cycle and the women confirmed our hypothesis of being interested in sharing with friends or family members. 


ADDITIONAL FEATURES
We also prototyped features such as statistics and shared reminders. Shared reminders were well received by users but these features were ultimately removed from the scope of the MVP.


SIGN UP WORKFLOWS
We created and tested several workflows for signing up, sharing an invitation and accepting an invitation. 



Handoff

We handed off the project to the production team. They created a polished UI for iPhone & Android, decided where cycle sharing lives in the app, built the project and then handed it over to marketing. 




Launch

Clue Connect launched in September 2016 and is since being used by people around the world.