The increase of humans’ focus on development and industrial and technological revolution has  backfired by blinding us from the fact that we exploit every inch of Mother Nature. Starting by destroying different life forms till growing into an unstable economical infrastructure.
However, through the instability of our current reality, there is hope in the persistence  of humans’ most valuable force: Youth.
  In September 2015 at a historical UN Summit, world leaders adopted the Sustainable Development Goals agenda. Over the next fifteen years, with these new Goals that universally apply to all, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.
Each goal has specific targets to be achieved by 2030. For the goals to be reached, everyone needs to do their part: governments, the private sector, civil society and people like us.
  One’s effort to sustain the world might be viewed as trivial, but the effort of One of A Million will ensure the fulfillment of SDGs even before the designated date.

Campaign Phase 0. Planning
C. Sketching Progress

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Campaign Phase 1. Teasers
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Objective: 1. Stress on issue facts and global needs.
                  2. Tease audience on the Call of Action behind the facts. 
Message Triggered: Take a step towards addressed issue.

Campaign Phase 2. Campaign Release

Applications


Concept

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