Branding project exercise at Shillington - the goal was to create a brand logo, letterhead, and a few more essential items for a made up company. I created this logo for a make believe men's clothing store that makes bespoke suits. The logo is meant to convey elegance, excellence and a classic feel.

This would be the shopping bags for the store - again, carrying on the classic look and feel with black and white colors and elegant design.

Tailors at the store would have their own business cards - following the minimal, classic and elegant look of the brand.

The letter head and business cards for the store and brand.

This shows my idea and design process. I went through many ideas for the name of the store, followed by testing different fonts. I also originally started out wanting to make an illustration for the logo, which was ruled out as too complicated. So the process went from complex to extremely minimal!