This is my diploma project from the British Higher School of Arts & Design.
This graduation work is dedicated to the identity of a library for teenagers. As we live in a world, where reading books is sometimes replaced by scrolling newsfeeds, I decided to create an identity, which is teenage friendly. Kniga ee Tochka (Book. Period) is a noncommercial library situated in the centre of Moscow, which gives teenagers an opportunity to combine entertainment and study. Part of the identity is the advertising campaing, based on portraits of famous children authors.
All the technical information and the identity rules are included in thу first board
Stationary and souvenir merchandise
Some more stationary
The ad campaing posters are based on portraits of classical children authors of the 20-th century. The first one is Ray Bradbury
Ad campaing poster, dedicated to Isaac Asimov
Ad campaing poster, dedicated to Herbert Wells
Ad campaing poster with library's timetable
Outdoor shooting and interiours
More interiours and the whole set of posters in the environment
Advertising posters in the environment
