LaSaan Georgeson, an independent sommelier, is the producer and founder of Bwinedate.com, author of book If A Wine Were Me Which Would it Be?, previously wine buying director for high end wine shops and wine Import consultant.
Bwinedate needed a digital refresh, from it's Instagram feed to it's primary website. I worked with LaSaan to create a digital strategy deck and initial editorial calendar that would get Bwinedate into the 2010s. Below you'll find excerpts from the deck, as well as a finalized website (inspired by those pitched):
Bwinedate's moodboard captured the lush landscape of Hill Country wine, while also highlighting preferred fonts and color palates.
The old website was difficult to navigate and out-of-date. As you move forward, you'll see a few examples of wine consulting websites I felt were on target for LaSaan's audience.
LaSaan's updated website was clean, fresh, and clear in terms of her company's offerings.
