Doll Noodles- Mix The Tastes
For almost 50 years, Doll has been a well-known brand among Hong Kong’s instant food industry. They offer a variety of instant food choices but the fundamental root that attracted most knowers are their instant noodles collections. Over the past few years, there is a significant increase of competitors from all around the world and Doll has been left behind in this increasing competition. To effectively recapture the market, Doll needs a boost.
To Celebrate their upcoming 50 years anniversary, it is a great chance for them to connect and fulfil their customers’ expectations. To avoid customers getting bored of their primary noodle flavours, Doll wants to create a new collection with different flavour pairings to produce their own version of fusion flavours. Therefore, Mix The Tastes was launch. A campaign created with social media platforms, which provides tools to engage customers in the creation of new noodle flavours. As well as voting, participants can also create flavour combinations for the vote, and the flavours with the highest number of votes will be selected for production.
