​​​​​​​Typeface design based on the topic of urban sprawl in Auckland. This typeface focuses on human nature and interactions through the graphic elements of expansion and erratic growth. Shown through the use of pattern, repetition and inconsistencies. Urban sprawl provides immense opportunities for designers to create new spaces and housing, however ensuring we design with social and environmental sustainability in mind. With this we question what it means to have a sense of place, by putting people and communities at the forefront of design.