I was asked by Hello Mr. Magazine to create a set of lettering pieces for their
Spring-Summer 16 Campaign launching a new apparel line. They wanted their products
to be paired with witty phrases and later shared as social content. The lettering is inspired by the
everyday queer experiences and set in a limited color palette. Overall, the imagery creates and
impactful, unified visual style while adding character to the campaign.
Hello Mr. is a magazine, media company and a community of men who date men, focusing
on their interests & lifestyle, and providing a smart, well-curated content.
CREDITS
ROLE: LETTERING, ILLUSTRATION
CLIENT: HELLO MR.
ART DIRECTION: RYAN FITZGIBBON
