Sperry Top-Sider Promotional Shoebox
Packaging and promotional piece for Sperry Top-Sider was designed to relate the Sperry brand with the aesthetic and feeling of summer (boating and watersports). Media comprised of a shoebox constructed entirely of boating rope, containing Sperry Top-Sider brand shoes and a promotional spiral bound booklet, detailing boating mechanics, boating safety, nautical knot instruction and product descriptions for Sperry Top Sider.
Packaging and promotional piece for Sperry Top-Sider was designed to relate the Sperry brand with the aesthetic and feeling of summer (boating and watersports). Media comprised of a shoebox constructed entirely of boating rope, containing Sperry Top-Sider brand shoes and a promotional spiral bound booklet, detailing boating mechanics, boating safety, nautical knot instruction and product descriptions for Sperry Top Sider.
Box open with wrapping and booklet visible.
Detail of lid
Booklet view
