I rebranded my self identity to something more subtle and that represents myself. I used this subtlety throughout my business card, resume, and website. Check out my full website at: www.travisafloyd.com 
I am currently working on retooling/touching up my self identity. I started with my icon then attacked a whole website layout. The website design is still being worked on but stages of my progress can found on my work-in-progress page.