iittala.com

We recreated the whole digital presence and e-commerce platform of iconic glassware brand Iittala – giving everyone a chance to be a part of Iittala’s story. Adding fluent interactions and storytelling to previousely static content was at the heart of the change. A shift from products to lifestyle, both online and imagery-wise, offered customers new ways to interact with the brand and mesh with its narrative – which manifested as a significant growth in global sales.