Botera comes from the need to create a typography adapted to the characteristics of Valdepeñas’ wines. These wines of great tradition and historical importance, which communication -as many other examples- rests on calligraphic and ornamental typographies, that have nothing to see with the connotations and characteristics of the wine. So, why do not we create a typography that shows the typical particularities of this valdepeñera drink, where form comes from function.
It is well known that our country has not been a great producer of typographies, as many other countries that have been important typographical creators, so maybe this is one of the reasons for what we always use the types established in the collective memory of the society, although when we have recovered some spanish typographies as the Ibarra Real. In this point is necessary to think that, relating to the wine world, the main discipline of graphical design would be packaging, but this project wants to go deeply into the typographical questions, into the concept of wine and to speak in the same language, as well as in the shades that are capable of transmitting our characters and visual codes.
We think that the world of typography is not far from the world of enology, they are small subtleties, shades that have bows of comprehension between one and the other. For this reason Botera is born. Valdepeñas’ wine has general characteristics and every cellar too. That’s why, due to its historical development, we take as a reference the Corcovo wine cellar, since it is the example between the tradition and the current vision of this wine. It doesn’t exclude the rest of wines since there have taken generic enological characteristics of this drink to be able to represent it in the most coherent form in each of the typographical compendium. Having investigated the whole environment that forms Valdepeñas’ wine area, we have taken decisions that will give us the graphical shape that Botera characterizes.