One of the most effective ways of marketing or promoting the services or products of a brand is through trade shows, outdoor fairs or exhibitions. As a result, the trade show banners and the trade show pop up signs have increased in demand with more and more organizations making use of these marketing tools for advertising their products. The banners and pop up signs are increasing in popularity as they are convenient, draw attention and are portable.

Both the popup and the retractable banners are effective advertising tools that are used in trade shows but the two benefits of using retractable banners over the trade show pop up signs are portability and cost. They are cheaper than the popup banners and entails easy installation. One person can set it up.

Colour: First of all, you have to consider the purpose of the banner. There are a different set of criteria for selecting the outdoor and indoor display banners. For choosing an outdoor trade show banner, choosing the right colour is essential. You should go for bright colours like blue, yellow, red or neon that can pop up against the greenery of nature. These colours would attract attention outdoors. In the case of an indoor trade show, neutral tones like brown, green are good.

Quality: Next, you have to decide how often you would need the banner.  If you need it quite often you should invest in a high-quality banner and for sporadic use, a low-quality banner would suffice.

Size: The size of a banner definitely matters in drawing the attention of the potential customers. Generally, the banners are available in widths such as 9”-60” and to a height if about 7’. The size of a banner should be able to draw the potential customers but should not be intimidating.  A size of about 33” should be good enough to serve the purpose of advertising.

Purpose: If you need your banner to promote a specific product or for advertising the business logo, then you need to invest in one with a ‘fixed’ graphic cassette. For promoting a rotating line of products and for changing promotions on a daily basis, an ‘interchangeable’ graphic cassette is needed, with the help of which you can display the graphics as required.

Thus, consider all the factors before investing in pop-up or retractable banners. These can help you in promoting your products and brand in the most effective way. As an advertising tool, these are attention-arresting, convenient to use, carry and can bring an appreciable return on your investment. Hence consider these effective tools of marketing and help your business grow by leaps and bounds.