ORTUS - personal project / brand
Logo design / Illustration / packaging
For past few years I was searching for a name and a mark that could be a foundation for my personal project / brand.
Visually, mark should be able to tie up all graphic styles that I like and name should mean something that "I" stands for.
Ortus is a Latin word that means sunrise / source / winding up
The logo itself represents my interpretation of Pranava mantra OM, which consists tree aspects: creation, maintenance, destruction (disillusion).
All products are designed with love, custom made, sewed and hand printed by small local manufacturers.
I have many ideas and plans with Ortus and one of them is to do collaborations with other artists from various creative fields.
Ortus is not only about clothing... it supports any way of creative communication as long as it will evoke EXPANDING • LOVE • FREEDOM
Design and illustration by Nebojsa Matkovic