Project tasks: Redesign of web shop shopping cart
Profile: avXperten.dk is one of Denmark’s leading electronics web shop with a wide range of cables and adapters, wall mounts, accessories for computers, smartphones and tablets, antenna, chargers and much more.
The company was founded in 2006 and has a wide and growing product range with many online transactions every day.
The company has recently moved to new locations with an ambition to grow larger with even more products and better user-friendliness in the web shop. User Experience (UX) has the highest priority, and the web shop is being continuously developed both in design and usability.
Task: The task for Cicerodesign.dk was to create a redesign of the Web shop Shopping Cart in order to increase conversion rate and increase UX while still keeping within the company's current design identity and aesthetics.
When e-commerce wants a visitor to perform a particular action, they must provide the easiest way possible with as few disturbing items as possible between the starting point and the sale. In this, the shopping cart is of prime importance.
There must be nothing that interferes with the customer during the payment process. Therefore, all unnecessary obstacles in the design must be removed.
Designer: Gitte Brinck
Organization: Cicero Design, www.cicerodesign.dk