There are no better words to describe Khao Khao than energetic and contemporary. Khao Khao is a quick-serve and take-out eatery concept, serving Thailand's favourite street food.

     The brief was to communicate Khao Khao's approach to an easy and accessible Thai street food. Drawing inspiration from the everyday Thai, we used duck tape to represent the cluttered and energetic atmosphere of the busy alleys in Thailand. By combining the vibrant colours and hand-crafted tape illustration, the identity delivers a straight-forward message of the brand.