Commuter X Jacquard — Google, Levi's — 2017
Imprint Projects worked with Google and Levi’s to enable a landmark collaboration: the Levi’s Commuter Trucker Jacket with Jacquard by Google. This product had technology woven into denim to make urban cycling safer. Imprint Projects was integral throughout the 2-year partnership, from developing the go-to-market strategy, to designing retail packaging, Beta-testing, and the production of promotional content and events. This launch for a first-of-its-kind garment drew max capacity crowds and garnered 2.9 billion press impressions.