Wentworth Mobile: Q4 Advertising Campaign
Student life is a tough life. With so many things to keep track of, on top of keeping up with studies, students find themselves spread thin with more questions than answers. All colleges and universities provide amenities for students to get what they need, but accessing them—let alone finding them—can be difficult.
Wentworth Institute of Technology sought to solve that problem with Wentworth Mobile, an all-in-one application for students to make their lives a little easier; with features such as paying financial aid, live laundry room feed, daily cafeteria menus, and online registrar. To promote awareness, Wentworth looked to known.creative to develop a digital advertising strategy, centered around the day-to-day difficulties of student life.
Get it together. Better.
Model: Kimberly Lombard
Art direction and design by known.creative, LLC
All photography by HIVE Studio