ARTWORKS FOR HAAGEN-DAZ MOON CAKE
Digital illustration /packaging
Moon cakes are essential for Chinese’s mid autumn festival, is a symbol for union and family. During the autumn festival, it's a popular custom to giving moon cakes to friends and families as gifts, to express love and best wishes. Ice-cream flavored moon cakes are not traditional but of course very popular.
Häagen-Dazs moon cake's packaging is always about flowers, because flowers blossoming under the moon is a beautiful scene and a blessing during the Chinese autumn festival. Each year it's about different flowers.
Artwork for mooncake 2017
Artwork for mooncake 2016