In September of 2011 CSN Stores rebranded and became Wayfair. As one of the in house designers, I help mold the image and voice of the new face our company was creating. It was my responsibility to create an email template that was simple for designers to work with, yet still keep visual interest.
The rebrand from CSN to Wayfair brought a new light on the creative department and my roll was assigned more responsibility. I worked closely with talented copywriters and project managers to come up with successful email campaigns, I carefully selected and edited imagery to accompany each email, and was delighted to see my ideas span from email promotions across the entire website.
Below are a select few out of hundreds of email banners and campaigns.
The rebrand from CSN to Wayfair brought a new light on the creative department and my roll was assigned more responsibility. I worked closely with talented copywriters and project managers to come up with successful email campaigns, I carefully selected and edited imagery to accompany each email, and was delighted to see my ideas span from email promotions across the entire website.
Below are a select few out of hundreds of email banners and campaigns.
