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    Based in Saigon, Lư Trung Việt has a been working in fashion, documentary as well as editorials. As a photographer and camera collector, he reall… Read More
    Based in Saigon, Lư Trung Việt has a been working in fashion, documentary as well as editorials. As a photographer and camera collector, he really concerns about the fundametal concept of moment capturing. Concept — We wanted to design an identity that completely reflect the nature of Việt’s work without being overly descriptive. A symbol, a monogram, based on Việt’s initials, “V” imitating the basic diagram of photography, becomes the base of a sustainable visual identity. The logotype with Vietnamese diacritical marks was adapted the same system, standing out from the common. Pattern — was a imitation game of using only shapes of light and the simplicity design of the trademark, demonstrating into the beautiful impact of saturated reduction. Read Less
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lư trung việt 

Based in Saigon, Lư Trung Việt has a been working in fashion, product as well as editorials. As a photographer and camera collector, he really concerns about the concept of moment capturing. 



Concept

We wanted to design an identity that completely reflect the nature of Việt’s work without being overly descriptive. A symbol, a monogram, based on Việt’s initials, “V” imitating the basic diagram of photography, becomes the base of a sustainable visual identity. The logotype with Vietnamese diacritical marks was adapted the same system, standing out from the common.


Credits
Photography Monkey Minh
Stylist Ben Phạm




Pattern

An imitation game of using only shapes of light in photography and the simplicity design of the trademark, demonstrating into the beautiful impact of saturated reduction.




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