lư trung việt

lư trung việt 

Based in Saigon, Lư Trung Việt has a been working in fashion, product as well as editorials. As a photographer and camera collector, he really concerns about the concept of moment capturing. 



Concept

We wanted to design an identity that completely reflect the nature of Việt’s work without being overly descriptive. A symbol, a monogram, based on Việt’s initials, “V” imitating the basic diagram of photography, becomes the base of a sustainable visual identity. The logotype with Vietnamese diacritical marks was adapted the same system, standing out from the common.


Credits
Photography Monkey Minh
Stylist Ben Phạm




Pattern

An imitation game of using only shapes of light in photography and the simplicity design of the trademark, demonstrating into the beautiful impact of saturated reduction.




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© M — N Associates 2015, Vietnam
All right reserved


lư trung việt
166
2173
12
Published:

lư trung việt

Based in Saigon, Lư Trung Việt has a been working in fashion, documentary as well as editorials. As a photographer and camera collector, he reall Read more
166
2173
12
Published:

Tools

Adobe Illustrator
Adobe Photoshop
Adobe InDesign

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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