Malissa Smith's profile

TCS New York City Marathon Campaign (concept)

Malissa Smith
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New York Road Runners came to Madwell because they were looking to increase awareness, engagement, and viewership for the TCS New York City Marathon, particularly on broadcast TV. 

We pitched them the concept It Will Move You, which plays on the idea that both the city of New York and the marathon itself will "move you", and speaks to both the participants running in the race as well as the spectators. I played a key role in developing the concept and creative direction for this campaign. 

These are a few pieces of creative from the original pitch deck.

campaign concept Advertising marketing new york city typography campaign development graphic design Sharp Sans Marathon
campaign concept Advertising marketing new york city typography campaign development graphic design Sharp Sans Marathon
campaign concept Advertising marketing new york city typography campaign development graphic design Sharp Sans Marathon

Designed at Madwell, in collaboration with Jason Torrez & Jes Barkan 
Art Direction: Conor Birney
Copy: David Salisbury

Images: Google 
TCS New York City Marathon Campaign (concept)
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Malissa Smith's profile

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Malissa Smith's profile
New York, NY, USA

TCS New York City Marathon Campaign (concept)

Campaign concept and creative direction for New York City marathon 2017

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives