Biela noc / White Night 2017


The biggest and most visited contemporary art festival in Slovakia.
White Night embodies the desire to (re)discover urban environment which is given a new dimension through art. A city is transformed into an interactive space whose usual nocturnal cycle ceases to exist for a few hours. Contemporary art breathes life into the city at night and the night thus becomes “white”.
White Night is a prestigious international art project aimed at bringing near to the general public not only contemporary art forms, but also untraditional, unknown and important spots of big European cities. 

I was lucky enough to be part of the White Night team again. My aim was to create a strong, significant and recognizable identity, that won't be lost in the advertising spam all over the city. I came up with visual, that shows deconstructed lights and their collision in some alternative universe. It's very abstract but it appeals spectator's imagination and supports his expectation of real installations.




  











 





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Biela noc / White Night 2017
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Biela noc / White Night 2017

Visual identity of the contemporary art festival White Night Biela noc / Nuit Blanche / White Night is the biggest and the most visited festival Read More
146
1256
6
Published: