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    Rebranding of Eataly, an italian brand that offers high-quality food and drink products for the mass market. The redesign, which cover all brand … Read More
    Rebranding of Eataly, an italian brand that offers high-quality food and drink products for the mass market. The redesign, which cover all brand aspects - from payoff to corporate elements, from packaging line to advertising – aim to convey a more prestigious and modern look for the brand, presenting it as a firm for quality and assurance.  Read Less
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Client: Eataly

Rebranding of Eataly, an italian brand that offers high-quality food and drink products for the mass market.
The redesign, which cover all brand aspects - from payoff to corporate elements, from packaging line to advertising – aim to convey a more prestigious and modern look for the brand, presenting it as a firm for quality and assurance. 

Cliente: Eataly

Rivisitazione di Eataly, un marchio italiano che propone prodotti alimentari e bevande di alta qualità per il mercato di massa.
Il rebrand, che ha coinvolto tutti gli aspetti legali al marchio - dalla creazione di un nuovo payoff al restyling dell'immagine aziendale, dalla linea di prodotti a marchio Eataly alla comunicazione stampa, mira a conferire uno stile più prestigioso e moderno al marchio, presentando l'azienda come firma di qualità e garanzia.
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Alessandro Aprile, Alessia Pettinari, Daniele Cagnoli.            
2014