Alpha is the television channel focused on the challenges of ordinary men 
who live an extreme life. For the launch, we created a campaign to engage viewers,
showing them the channel that transforms the ordinary into extraordinary.


Agency TBWA ITALIA
Client DeAgostini 
Executive Creative Director Gina Ridenti
Creative Director Mirco Pagano
Creative Director Rossana Tocchi 
Art Director Giulia Trimarchi
Copywriter Alberto Cangialosi
Art Director junior Stefano D'andrea
Copywriter junior Alice Ravetta
Production Lightfarm Brazil