The Future is in small neighborhood shops. There are plenty of such shops, hence THERE IS NO FUTURE in being just ANOTHER neighborhood shop. We are not another kirana shop or Reliance fresh.

We are an experience. Experience good enough to get 1500 paid members.

A campaign is needed to get these members.

This claim asks us to become a human being. This asks us to communicate like a new neighbor.

Why will I like this new neighbor? Why do I need him/her? How dose she look? How does she behave with me?

We are suggesting a few value adds that will help us to have a HUMAN FACE and that will make us different from all STORES/ COMPETITIONS.

1. Install a freezer outside our store where people can keep eatable leftover for neighborhood strays.

2. Free WIFI for all members. Their membership number will be their password.

3. A drop box for all utility bills.

4. A GPS tracking system in school's bus. Our customers can see where are their children/ school buses when they are dropping them/ receiving them.

5. Participate like an enthusiastic and concerned neighbor in
all social/ cultural/ religious events. If it is Ramzan, arrange for mats for namaz, if it is Vat Savitri puja, orange a Bunyan tree outside the shop for neighborhood women to come and do puja.

The positioning is  Ek Naya Padosi