60'

30'

An old wives tale says that cheese before bed gives you nightmares. We did this proactive radio in celebration of Halloween.

Note: This project never ran, unfortunately.

Leo Burnett, South Africa.

ECD: Donovan Bryan

Creative Director: Ryan van Son

Writer: Maggie Roodt

Producer: Sally Walland

Side note:

Burger King has a history of researching then trolling McDonald's - riding coat tails as it were... Exactly one year later, look who's used my cheese dreams idea. Props to Burger King for their execution, still my idea idea though!
https://www.cnbc.com/2018/10/18/burger-king-creates-nightmare-burger-with-green-bun.html