Boost Energy
Boost energy is a healthy snacks bar located in a Crossfit gym. Their products include post workout shakes, nut butters: peanut, almond, cashew, as well as granola, juice, energy bars. The founder had envisioned a range of healthy, wholesome snacks meticulously designed to meet the nutritional needs of athletes after an intense workout.
The Strategy for rebranding Boost energy was to give it a bold energetic statement. The brand is associated with maintaining healthy lifestyle and playing sports. En-fueling athletes with a delicious blend of high-quality, nutritious and natural ingredients, perfectly crafted to replenish the body and satisfy cravings after a challenging workout.
The design project conveys the brand's energy and commitment to health and fitness. The logo is redesigned to look clean and modern. Its style incorporates dynamic elements like the angled lines that suggest movement and vitality. The vibrant and energetic RED color is used to evoke a sense of vitality and enthusiasm. All elements are brought together to create a balance giving a sense of stability and order. This can be reassuring to customers looking for reliable and healthy post-workout snacks.
In summary, Overall the brand conveys strength and confidence. The design style chosen conveys energy, vitality, and modernity. It works to be visually appealing, memorable, and adaptable to various applications, while reflecting the brand's core persona and commitment to healthy nourishment for fitness enthusiasts.
Designs:
- Rebranding and tweaking the logo
- Food labels
- Menu (handout and poster sizes)
- Brochures
Boost had a logo previously designed with multiple fruits around the brand name. First step was to simplify the logo and tweak it for better legibility; the fruits were removed to reduce visual noise and make the brand name stand out. The fruits were still integrated in the rebranding to associate the brand with healthy food.
Old menu design VS New menu design
