The Robey POP! is a 2012 re-issue and complete makeover of The Vantage shoe, a Robey classic from 1979. It’s a shoe for more than tennis that expresses light-hearted fun and optimism so we designed the website and webshop with this in mind. An explosion of soft colours and movement captured the excitement of the Robey brand and the energetic vibe of the new POP! shoe.

Year
2012

Client
Robey Sportswear

What SuperBruut did
Graphic/visual design
Interactive design

Creative Direction
André Bouwman

Production
Laura Kruger