SONOS : PLAYBASE
STRUCTURAL PACKAGING DESIGN
The Sonos PLAYBASE is a dynamic addition to the Sonos family. The latest set of premium product offerings have initiated design collaboration with Uneka to create a packaging solution. The PLABYASE packaging fits beautifully into the family by incorporating the patented lock system, and also dramatically revealing the product. Once you have unlocked and removed the telescoping lid, the customer is faced with the monolithic PLAYBASE standing vertically out of the base box creating a powerful un-boxing moment. The product has a protective shrink film that is easily removed using a pull tab, and the accessories are stored neatly below in the base box.
Design Owner : Sonos
Design Consultant, Engineering, and Manufacturing : Uneka
Artwork : Bruce Mao
Role: Industrial Design Lead, Packaging
