UNDER ARMOUR | HTC : HEALTHBOX
STRUCTURAL PACKAGING
Sports apparel giant Under Armour and smart phone maker HTC have decided to enter the fitness wearable market with a shake up, offering a connected fitness system consisting of a fitness band, smart scale, and heart rate monitor – together creating UA HealthBox. It was a powerful idea that demanded a bold package, so they came to Uneka to develop the structural elements, and manufacturing processes, required to execute on the premium design concept.
The experience starts with an impressive magnetic double-door reveal. Once open, the user is guided, step-by-step, left to right, through the process of interacting with the products. The dominant artwork and subtle detailing such as soft touch coatings and vibrant foil stamps reinforce the convergence of tactile apparel and high-tech electronics. The structural protective polystyrene trays elegantly cover a corrugate cushion system that holds the heavy-duty glass faced scale safely in place throughout transit. Clear covers present and protect the wristband and heart-rate monitor showcasing the dynamic system.
Design Concept and Artwork : Under Armour / HTC design teams
Design, Engineering, and Manufacturing : Uneka
Role : Industrial Design Lead with Uneka
