What we started with an interview with the CEO, followed by a survey that was sent to their employees and business partners. The objective was to understand the company, identify their core values that everyone in the team shared and outline the perception clients and business partners had about BauStark (prev. Tahoma).
The study revealed they are a tightly bonded team, with high standards of quality and professionalism. Constructions are sometimes a messy and risky business. Their clients appreciated that BauStark always took responsibility when problems came up and took the necessary steps to fix it. Last but not least, there's a sense of pride and comradery among the team - in the offices or on the construction site.
In the end, we identified 3 core qualities we wanted to express: strength, unity and grit.