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    The skyline is a direct translation of where the brand’s desired position: out and about in the big city. The 'buildings/blocks' form the skyline… Read More
    The skyline is a direct translation of where the brand’s desired position: out and about in the big city. The 'buildings/blocks' form the skyline of a metropolitan city and serve as a metaphor for all the energy and life you’d expect to find in a Champions League city. The shoes balance on top of the 'buildings' and one express their mastery of the city below. Although the shoes have unique characters: style, luxury or appearance, collectively they form part of a team or family. Connected by the 'city' they live in. Read Less
    Published:
Cruyff Classics FW12 lookbook

The skyline is a direct translation of where the brand’s desired position: out and about in the big city. The 'buildings/blocks' form the skyline of a metropolitan city and serve as a metaphor for all the energy and life you’d expect to find in a Champions League city.

The shoes balance on top of the 'buildings' and one express their mastery of the city below. Although the shoes have unique characters: style, luxury or appearance, collectively they form part of a team or family. Connected by the 'city' they live in.



 
 
 

Year
2012

Client
Cruyff Classics
 
Company
Made while working at Premium Inc

What SuperBruut did
Art direction (jr)
Concept design
Graphic design

Creative Direction
André Bouwman

Art direction
Rufus Ketting

Photography
Mathijs Labadie