There is a trend of increasing levels of diabetes in younger people. This trend has been attributed to the fact that people are not making conscious health decisions about food.
Eating healthily has become important to consumers. However, the general public tend to have a misconception of what a good diet actually is. Moreover, the lack in eateries providing real healthy food discourages consumers from making the choices they really want.
FoodFor is a concept of a dining experience that educates customers on the nutritional value of ingredients. It allows customers to learn by making choices, customising their meals with transparent information of nutritional value of the available range of food.
We believe that by providing honest, healthy and delicious food, we can gain the trust and loyalty of customers.
Allowing customers to experiment with recipes and share them also provides a richer dining experience.
