For their new printer, HP decided to set up a pop-up studio on Brick Lane where random passers by had a chance to win a printer with a lifetime supply of cartridges OR a free tattoo done on the spot. I had a chance to design the graphics displayed on the screen above the studio including a logo ident as well as a roulette game that determined which prize the individuals would get.






HP // INK ROULETTE
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HP // INK ROULETTE

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